GALLERYABOUT
[ SICK OF ] YOUR REALITY?
CONSTRUCT A NEW ONE
ART DIRECTION
2024
Utopian Visions serve as a mirror, highlighting the flaws and constraints of our present society. ‘Sick Of’ envisions the architecture of the future, using city model building as a tool offering to present a three-step toolkit exploring three utopian hierarchies, The People, The Culture, and The Politics of a brighter imagined future reality.
GUIDELINES TO A FUTURE REALITY
IDENTITY
2024
Future Artefact, a conceptual publication from an imagined future, serving as an artefact from an alternative reality. This work examines the interaction between human systems and societal structures, imagined through an inspired critique on today’s increasingly divided, exploitative, and hierarchical frameworks.
EMO
APPLICATION
2023
Our world has become increasingly tactile-deficient. ‘Emo’ was born as a paired wearable device and iOS application that uses tactile inputs to create a personalised digital companion. This companion records and translates emotions into a unique diary-like digital avatar, offering a deeply personal way to document and connect with your own emotional awareness.
LECTURE SERIES
ARTWORKS
2024
SOUL
BRANDING
2023
In an age overwhelmed by distraction and uncertainty, Soul recognises that mental well-being is often neglected. Viewing the Body, Mind and Soul as instruments, Soul believes life’s quality depends on how well these are tuned. Through Resihi-infused water based drinks, Soul enhances life’s performance by boosting immunity, promoting sleep quality, and reducing daily stress - supporting a wellness and mindfulness lifestyle
A LINE THROUGH FORMS
TYPOGRAPHY
2023
‘A Line Through Forms’ captures 26 years of fashion evolution through 26 unique typefaces, each embodying the essence of its era. By using typography as a tool for reinvention, the project translates the stylistic vocabulary of fashion into a visual language encoded within each garment.
THE GATEKEEP RUM CO.
BRANDING
2023
‘The Gatekeep Rum Company’ confronts today's consumer culture, where many are detached from the origins of their food and drink. Gatekeep boldly seeks to reshape consumer awareness by centering rum production within its brand experience. Through a crafted brand system and spatial store design, Gatekeep invites consumers to engage with the immersive journey of rum, from raw ingredients to refined spirit.
MADE IN LEEDS ARTS UNIVERSITY
IDENTITY
2023
‘Made In’ offers a playful twist on the conventional ‘Made In *COUNTRY*’ phrase, serving as the proposed institutional showcase for Leeds Arts University end-of-year exhibition. Its dynamic and interchangeable nature ensures that no course within the institution is overlooked; rather, each is intricately woven into the fabric of the identity.
MOTION
ART DIRECTION
2023
TRACK | ALBUMS
ARTWORKS
2023
The Tenwest ecosystem, track, album and remix artwork developed for artists under a 2 year contract for the East London music label. These artworks creatively shape the visual landscape of an artist’s brand identity, building a dynamic synergy between music and design identity, reimagining the music through powerful graphical systems.
PLATFORM
APPLICATION
2022
In an age where the internet promises a dematerialised society, ‘Platform’ challenges this ideal, bringing awareness to a staggering truth: the digital realm now consumes 10% of global energy. ‘Platform’ advocates for a shift toward sustainable digital engagement, proposing restrictions and mindful content consumption to foster a more ecologically responsible online presence.
ZERO
BRANDING
2022
LONDON. U.K.