GALLERYABOUT
THE COCK TAVERN
BRAND IDENTITY
2025
[ SICK OF ] YOUR REALITY?
CONSTRUCT A NEW ONE
ART DIRECTION
2024
‘Sick Of’ envisions the architecture of the future, using city model building as a tool to present a three-stage toolkit exploring three utopian hierarchies.
GUIDELINES TO A FUTURE REALITY
IDENTITY
2024
A conceptual publication from an imagined future, examining the interaction between human systems and societal structures.
Imagined through an inspired critique on today’s increasingly divided, exploitative, and hierarchical frameworks.
MAGIC SPOON
PRODUCT PROMOTION
2024
EVERLANE
PRODUCT PROMOTION
2024
EMO
APPLICATION
2024
‘Emo’ was conceptualised as a digital companion in an increasingly tactile-deficient world. Paired with a wearble device, it documents and translates emotions into a unique diary-like digital avatar.
LECTURE SERIES
ARTWORKS
2024
SOUL
BRANDING
2023
‘Soul’ views the Body, Mind and Soul as instruments, believing life’s quality depends on how well these are tuned.
Through Resihi-infused water based refreshments, ‘Soul’ enhances life’s performance by boosting immunity, promoting sleep quality, and reducing daily stress.
A LINE THROUGH FORMS
TYPOGRAPHY
2023
‘A Line Through Forms’ captures 26 years of fashion through 26 unique typefaces, each embodying the essence of its era, using typography as a tool for reinvention.
THE GATEKEEP RUM CO.
BRANDING
2023
‘Gatekeep’ confronts today's consumer culture, where many are detached from the origins of their food and drink.
‘Gatekeep’ reshapes consumer awareness by centering rum production within its brand experience, through a crafted brand system and spatial store design.
MADE IN LEEDS ARTS UNIVERSITY
IDENTITY
2023
‘Made In’ hijacks the ‘Made In Britain’ slogan, serving as the proposed institutional showcase for Leeds Arts University end-of-year exhibition.
Its dynamic and interchangeable nature ensures that no course within the institution is overlooked; rather, each ‘making’ is intricately woven into the fabric of the identity.
MOTION
ART DIRECTION
2023
TRACK | ALBUMS
ARTWORKS
2023
PLATFORM
APPLICATION
2022
The digital realm now consumes 10% of global energy. ‘Platform’ advocates for a shift toward sustainable digital engagement, proposing restrictions and mindful content consumption to foster a more ecologically responsible online presence.
ZERO
BRANDING
2022
LONDON. U.K.